Big data is the new buzzword in the digital technology era that witnessed a massive amount of diverse data that can be used for marketing and many other purposes. The concept refers to often unstructured data on which processing capabilities of traditional data management tools result to be inadequate.
This course gives an overview of Big Data and focuses on understanding the Big Data phenomenon, the main Big Data tools, the potential use in a corporate environment, and the use of predictive analytics on Big Data.
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